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June 26, 2024
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How to use ChatGPT for content marketing? A guide to ChatGPT mastery!

Are you looking for a way to enhance your content marketing strategy and streamline your content creation process? Look no further, here's the most popular one that helps everyone since the first day: ChatGPT – an AI-powered chatbot designed to help businesses generate high-quality content efficiently and effectively.

Arzu Özkan-  Digital Marketing Manager
Arzu Özkan
Head of Marketing

Since ChatGPT and other artificial intelligence tools came into our lives, most of us have been getting help from these tools in content marketing operations, right? Yes, they make things pretty much easier, let's confess it. However, we recommend that you take care not to break away from reality and sincerity in your content while using these artificial intelligence tools. Remember, we write our content to interact with other people, help each other, and build a relationship. Not to rank high on Google! If they want an answer from an AI, they can easily ask their questions to ChatGPT or other AI tools. You do not need to ask these questions ChatGPT for them and post them on your own blog.

But no worries, there are dozens of ways to use these artificial intelligence tools more effectively. For example, you can get content ideas from ChatGPT and other alternative artificial intelligence tools, you can get table of contents ideas to better organize your content. You can also get help to write your content items such as headlines, meta titles, and meta descriptions.

So how do the Retable team do this? 🤔 Let's check together!

Table of Contents

Understanding ChatGPT and its applications

What is ChatGPT?

ChatGPT is a chatbot powered by OpenAI's GPT-3 language model – one of the most advanced AI language models available today. It uses natural language processing (NLP) to understand the context and intent behind user inquiries and generate responses that are tailored to their needs.

what is chatgpt

But what exactly is NLP? NLP is a branch of artificial intelligence that focuses on enabling machines to understand and interpret human language. It involves teaching machines to recognize patterns in language, such as grammar and syntax, and to use this knowledge to generate responses that are both accurate and natural-sounding.

Key features of ChatGPT

ChatGPT comes equipped with several key features that make it ideal for content marketing purposes. For one, it can generate text on any topic, making it highly versatile and adaptable to a range of content needs. This means that you can use ChatGPT to create blog posts, social media updates, email newsletters, and more.

Another key feature of ChatGPT is its ability to mimic human language effectively. This is because it has been trained on a vast corpus of text data, including books, articles, and websites. As a result, it can generate content that sounds genuine and engaging, making it more likely to resonate with your audience. ChatGPT can learn and adapt over time to become more effective at generating content. This means that the more you use it, the better it will become at understanding your brand voice and creating content that aligns with your marketing goals.

Benefits of using ChatGPT in content marketing

By incorporating ChatGPT into your content marketing strategy, you stand to benefit in several ways. For one, it can significantly reduce the time and effort required to generate high-quality content. This frees up your team to focus on other important aspects of your marketing strategy, such as lead generation and customer engagement.

Additionally, ChatGPT's ability to generate content on demand means that you can quickly respond to changing trends and market conditions. For example, if there is breaking news in your industry, you can use ChatGPT to create a blog post or social media update that addresses the topic in a timely manner. This keeps your content fresh and relevant, keeping your audience engaged and interested.

Finally, by consistently producing high-quality content using ChatGPT, you can strengthen your brand's reputation as a thought leader in your industry. This can help drive traffic to your website and improve your overall conversion rate. By positioning your brand as a trusted source of information and insights, you can build stronger relationships with your customers and prospects.

ChatGPT is a powerful tool for content marketers looking to streamline their content creation process and improve the effectiveness of their marketing campaigns. Whether you are a small business owner or a marketing professional at a large enterprise, ChatGPT can help you achieve your content marketing goals and drive results for your business. Before diving into how to use ChatGPT for content creation, let's getting started with the basics of the ChatGPT.

Getting started with ChatGPT

If you're new to ChatGPT, the first step is to set up an account and familiarize yourself with the platform. Don't worry, the process is straightforward and can be completed in just a few easy steps. Once you're up and running, you can begin exploring the various features and capabilities of the platform.

create chatgpt account

One of the key benefits of ChatGPT is its ability to generate content on a wide range of topics. Whether you're creating blog posts, social media updates, or email newsletters, ChatGPT can help you come up with fresh and engaging content ideas. Another great feature of ChatGPT is its ability to learn from your feedback. As you use the platform, you can provide feedback on the quality of the generated content, and ChatGPT will use this information to improve its language models over time.

Integrating ChatGPT with your marketing tools

To get the most out of ChatGPT, it's important to integrate it with your existing marketing tools and platforms like Retable. You can also integrate ChatGPT with your social media management tools, email marketing software, and website content management systems.

how to create chatgpt API key
You can easily create secret API keys for your ChatGPT account to integrate your ChatGPT with other tools

By integrating ChatGPT with your existing tools, you can streamline your content creation process even further. For example, you can use ChatGPT to generate social media updates and then schedule them to be posted automatically using your social media management tool. Another benefit of integrating ChatGPT with your marketing tools is that it can help you stay organized. By keeping all of your content creation tools in one place, you can easily track your progress and ensure that you're meeting your content marketing goals.

Strategies for using ChatGPT in content creation

ChatGPT is a powerful tool that can help streamline your content creation process. Whether you're looking to generate blog post ideas, craft engaging social media content, create email campaigns, or enhance your website copy and landing pages, ChatGPT can help you save time and improve your results.

Generating blog post ideas

One of the most common use cases for ChatGPT in content marketing is generating blog post ideas. Many businesses are now realizing the potential of using ChatGPT for content marketing to create engaging and personalized content for their audience. By inputting a few key phrases or topics, ChatGPT can generate a list of potential blog post ideas that are both relevant and engaging. This can save you hours of brainstorming and research time.

For example, if you're a travel blogger, you could input keywords like "beach vacation," "adventure travel," and "cultural experiences" into ChatGPT. The tool could then generate blog post ideas like "The Top 10 Beach Destinations for Your Next Vacation," "5 Must-Try Adventure Travel Activities for Thrill-Seekers," and "Exploring Local Culture: A Guide to Immersive Travel Experiences."

chatgpt content ideas

Crafting engaging social media content

Social media is another area where ChatGPT can help streamline your content creation process. By generating engaging social media content quickly and efficiently, you can keep your followers engaged and increase your reach on these platforms.

For example, if you're a food blogger, you could input keywords like "healthy recipes," "meal prep," and "food photography" into ChatGPT. The tool could then generate social media content ideas like "5 Easy Meal Prep Recipes for a Healthy Week," "10 Tips for Taking Beautiful Food Photos," and "The Best Healthy Snacks to Fuel Your Day."

social media content ideas of chatgpt

Creating email campaigns with ChatGPT

Email marketing is a highly effective way to nurture leads and drive conversions. With ChatGPT email prompts, you can generate compelling copy quickly and efficiently, allowing you to focus on optimizing other elements of your email campaigns.

For example, if you're a fashion retailer, you could input keywords like "trendy clothing," "styling tips," and "accessories" into ChatGPT. The tool could then generate email copy ideas like "5 Must-Have Accessories to Elevate Your Look," "10 Styling Tips for the Perfect Outfit," and "The Hottest Trends of the Season."

email copy ideas of chatgpt

Enhancing website copy and landing pages

Finally, ChatGPT can also be used to improve website copy and landing pages. By generating high-quality copy that is tailored to your brand's voice and style, you can improve your website's overall user experience and conversion rate.

For example, if you're a software company, you could input keywords like "cloud computing," "data analytics," and "cybersecurity" into ChatGPT. The tool could then generate website copy ideas like "Secure Your Data with Our Cloud Computing Solutions," "Unlock the Power of Your Data with Advanced Analytics," and "Protect Your Business from Cyber Threats with Our Security Services."

Overall, ChatGPT is a valuable tool for content creators looking to save time and improve their results. By leveraging its capabilities, you can generate high-quality content that resonates with your audience and drives meaningful engagement.

How to use ChatGPT for content marketing with Retable?

Lately, we developed a new column type to allow you to generate any data with ChatGPT directly in your Retable spreadsheets. Thanks to the GPT column it's now possible to use ChatGPT with Retable.

If you're new in Retable, check our Retable column types tutorials to learn how to use spreadsheets better to manage your data wisely!

Although this ChatGPT and Retable integration has almost countless use cases, when we were thinking about how we can use it more effectively for our marketing team, we thought of the content calendars we regularly create every month. Wouldn't it be great to get help from ChatGPT about content topics, keywords, headlines and much more?

Yeah actually simply that was what we did with ChatGPT & Retable integration.

Now let's do this together.

The materials we need;

  • A Retable account
  • An OpenAI account (should be PRO)
  • A little bit creativity

that's all, let's start!

  • Go to and login to your OpenAI account
  • Click the “View API Keys” section from your profile area
  • Create a new secret API key
  • Copy the API key
  • It’ll simply look like this; 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
  • Go to your Retable spreadsheet
  • Add a column
  • Select the GPT column type
  • Paste your API key to the Secret Key field in your column customization area
  • Write a prompt. For example;  Who is the CEO of {CompanyNameColumn}? How many medals did {CountryNameColumn} win in the 2020 Olympics? Answer as numbers only.
  • Save the column

Every prompt you type in this column is applied to all your rows. For example, let's say you have a column that contains some company names. You can ask the CEO of these companies or the year they were founded at the prompt in your GPT column. The GPT column will scan all company names in your "Company Name" column and will give you the CEO or foundation year of all companies. Thus, you can get information for thousands of lines with a single prompt.

Let's say you are designing the content planning spreadsheet template. Let's say you have a keyword column, and you want to generate content ideas for these keywords. Let's see how you can do it step by step.

Here's a quick video for you to start using ChatGPT with your Retable spreadsheets.

And, here's a quick video that one of our users shows everyone how to use Retable's GPT column! 🎯

How to create a content creation spreadsheet with Retable and ChatGPT

Content creation processes can be challenging sometimes. There are many factors to consider when creating content and you need to make sure that these factors are completed for each of your content. It is wise to create a content tracking spreadsheet for your content creation processes. Thus, you can follow all the information of all your content, their status, assigned people and much more in one place and collaborate with your teammates. You can also easily track the deadlines of your content and have a common content calendar. So that things go without delay! This is really crucial for a content marketer. When it comes to content marketing strategies, using ChatGPT can help automate the generation of blog posts, social media updates, and email campaigns.

Here are the details you should consider when writing a content.

  • Main keywords
  • Secondary keyword
  • Meta title
  • Meta description
  • Summary
  • Content Topic
  • Content Headline
  • Best channel and market to distribute
  • Deadline
  • Status
  • Assigned person

Here are some points that ChatGPT can help you withwhile planning your content marketing strategy

  • Identify content gaps and ideas
  • Content drafting and refinement
  • SEO optimization with ChatGPT
  • Crafting compelling social media content
  • Email marketing copywriting
  • ChatGPT-powered FAQs
  • Regularly update and fine-tune

We have created an online spreadsheet to show you how you can speed up and automate your content creation process by using Retable and ChatGPT integration. This online spreadsheet contains some essentials that our content should have. Also, with the help of ChatGPT, we can automatically generate content topics, secondary keywords, meta titles, introduction paragraphs and headlines for the keywords we have chosen. We also ask ChatGPT which countries are the best to distribute these content topics.

We added some keywords to the "Keywords" column in the table you can see above. The information in the Content topics, Meta title, Introduction, Keywords #5 and Best Country to Distribute columns was completely generated by ChatGPT. Now let's check each column one by one.

Content Topics Column

  • Create a GPT column
  • Add your OpenAI API key to to "Secret Key" area
  • Write your prompt
create content topics with chatgpt

As you can see in the picture above, we ask ChatGPT to give us content topics relevant to these keywords by referencing the "Keywords" column in the prompt we give. And the wrote! 👇🏻

create content topics with chatgpt

Meta Title Column

  • Create a GPT column
  • Add your OpenAI API key to to "Secret Key" area
  • Write your prompt

As you can see in the picture above, we ask ChatGPT to give us meta titles relevant to these content topics by referencing the "Content Topics" column in the prompt we wrote. And the result! 👇🏻

ai content creation

Introduction Column

  • Create a GPT column
  • Add your OpenAI API key to to "Secret Key" area
  • Write your prompt
content writing with ai

As you can see in the picture above, we ask ChatGPT to give us introductions relevant to these meta titles by referencing the "Meta Title" column in the prompt we wrote. And the result! 👇🏻

chatgpt content writing

To sum up; We applied the same method for all the other columns and ensured that all the information we need for dozens of content topics can be easily and automatically added to our online spreadsheet. Of course, this ChatGPT and Retable integration has many use cases, but we are aware that ChatGPT is used by almost millions of people in their content creation process, so we wanted to show you the easiest way. Now you can easily create your own ChatGPT-powered online spreadsheets!


As businesses increasingly rely on content marketing to reach and engage their target audience, tools like ChatGPT are becoming increasingly valuable. By streamlining the content creation process and generating high-quality content efficiently and effectively, ChatGPT can help businesses of all sizes achieve their content marketing goals.

Frequently asked questions

Can I use ChatGPT for content writing?

Definitely! ChatGPT, an artificial intelligence language model trained and developed by OpenAI, is an excellent tool for content writing. ChatGPT can help you create unique and interesting content for your website in seconds, according to the prompts you give it. However, remember that even if you get help from ChatGPT for your content, adding something from yourself to your content will always make it more valuable and interesting. Additionally, if your content contains definitive judgments and information, you should double-check them before publishing. If you're looking to streamline your content creation process, exploring the possibilities of using ChatGPT for content marketing can be a game-changer for your brand's online presence.

How to use ChatGPT for content ideation?

It is super easy to use ChatGPT for content ideation. All you have to do is tell ChatGPT what topic you want a content idea for. For example, "Can you give me 10 content ideas about the best online spreadsheet tools?" When you give this prompt to ChatGPT, it will give you 10 different content ideas on this subject. If there are specific keywords that you want to include in your content ideas, you can also specifically specify these words in your prompt.

Can ChatGPT write a marketing strategy?

Yes, ChatGPT can help you outline a marketing strategy. However, it's important to note that a complete and effective marketing strategy should be tailored to your specific business, industry, and goals.

How do you leverage ChatGPT for content creation?

You can leverage ChatGPT for content creation in various ways to generate written content efficiently and effectively. Here are some steps to help you make the most of ChatGPT for content creation.

  • Idea generation
  • Outlining
  • Drafting
  • Research assistance
  • Editing and proofreading
  • Content expansion
  • SEO optimization
  • Email marketing
  • Social media posts
  • Content variations
  • FAQs and knowledge base
  • Content planning

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