Revolutionize your social media strategy: 8 top content creation tools in 2024

Are you a marketer, a business owner or maybe an individual who is trying to get your social media content noticed by your target audience? Then your shortcut to getting your content noticed is simply a powerful content strategy. 

Making a content strategy is no easier. You need a foolproof plan to execute and get your audience engaged with your content. Why?

Over 4.74 billion people across the world use social media. That is more than half of the population of the whole world. Users watch 4,146,600 YouTube videos, and 456,000 tweets sent on Twitter and Instagram users post 46,740 photos. All these are happening every minute of the day. 

With such a heavy inflow of content daily into social media, you will need a content strategy with the help of efficient social media content tools.

Why use content creation tools for social media in 2024?

Content plays a crucial role in achieving goals like brand recognition, audience engagement and even lead generation. With much information online, getting the attention of your audience might seem like a battle. You need to ensure that your content reaches a specific set of audience and addresses their pain points. A well-planned content has the ability to build a long-term relationship with your audience. Through this, your brand could generate consistent revenue. 

Unless the content on your page is worth your audience’s time, they will not visit your page again. Make sure that your content will educate, inspire or even entertain them, so that you have recurrent visitors.

To coordinate, create and distribute content that leaves a lasting impression on your audience, you need efficient content creation tools. These tools will ensure your content reaches the right audience. These tools can create virality around your content, design them in the most attractive of ways and dispatch them on social media for the benefit of your brand.

We have prepared a list of the 8 best content creation tools for social media in 2024. With the help of these tools, you can ensure that your content stands out among the millions of content that come and go on social media platforms.

What are the 8 best content creation tools in 2024?

1. Canva

Canva empowers users to create engaging social media content in multiple formats. Content creators can create social media content; posters, presentations, graphics, videos, illustrations etc in Canva. It features a simple drag-and-drop interface and provides a vast library of templates, stock photographs, and video and audio content. Users can even take content from the web including Giphy and Google Maps. 

Pros

Canva is introduced with a user-friendly interface with vast templates and fonts. What is more enticing is that it is customisable and has videos for tutorial purposes.

Cons

Canva may be best for beginners and intermediary designers, but not the best for experienced graphic designers. Although Canava is one of the best options out there, some of its’ templates are available only in the paid version

Pricing

• Free Version available with 250,000 + templates
• The basic Plan begins at $12.99 per user per month.
• Canva pricing for businesses varies. The basic plan for enterprises starts at $14 for 5 users.

2. Lumen5

Lumen5 helps users to produce engaging videos. The platform is powered by AI and helps marketers to bring ideas to life. With this tool, a company or an individual can create videos either from scratch or from existing content.

Pros

Lumen5 has a fast and smart text-to-video conversion with its library offering a variety of videos from a specific topic to choose from. No prior video-editing experience is required with its’ easy-to-navigate user interface

Cons

The free version has limitations in using certain videos and templates. Lumen5 consumes more time in rendering videos

Pricing

• Free Version available with unlimited videos 
• The basic Plan begins at $19 per user per month (Unbranded Videos)
• Plan for starters begin at $59 per user per month
• Plan for professionals begin at $149 per month

3. HootSuite

Hootsuite is a popular social media tool that helps in scheduling daily posts on multiple social media platforms. It helps you manage your social media content by tracking customer conversations and gaining real-time social media insights. All of these are in a single dashboard.

Pros

Hootsuite is a user-friendly social scheduling platform with analytics for daily post performance. It is scalable and has easy-to-use social listening tools

Cons

Though hootsuite provides vast features, it comes with expensive pricing

Pricing

• Plan for starters and solo marketers begins at $25, per month
• Plan for small teams begin at $45 per month
• For agencies, the plan begins at $99 for small agencies and increases up to $299 per month for agencies of larger strength.

4. Adobe Creative Cloud Express

Marketers can use this tool for the easy creation of content. All you have to do is choose the template and place the text and images that are necessary for your post. Then resize it to fit the desired social media platform.

Pros

Adobe provides free stock images along with easy-to-apply effects, filters, textures, and overlays. Its’ collaboration tools make easy interaction with peers.

Cons

Adobe requires a premium subscription to access certain templates and designs

Pricing

• The free plan includes core features for content creation
• The premium plan begins at $9.99 per month

5. BuzzSumo 

If you want the best content for your social media page along with insights on how your posts are performing, Buzzsumo is a popular tool. It is an all-in-one tool that provides content research as well as performance insights. With Buzzsumo you will be able to do content analysis, influencer research, trending news stories and more.

Pros

Buzzsumo is an all-in-one tool that can generates content ideas, analyze contents, provide competitor analysis and analysis of performance of hashtags 

Cons

The drawback of this tool is that its’  user interface is not engaging and has an expensive pricing

Pricing

• The basic plan begins at $95 per month
• Plan for marketing agencies begin at $199 per month
• Plan for large brands and agencies begin at $300 per month

6. Headline Studio

Compelling headlines are something that grips the reader to continue reading. Headline Studio provides just that. It helps content creators create convincing headlines that prompt their audience to click on the post

Pros

While it is affordable and customisable like many other tools, what stand out is it helps create SEO-compatible headlines

Cons

Only limited features are available for the free version. The premium plan requires to access the search history

Pricing 

• Free plan available with access to basic features
• A plan of $9 per month with access to 5 premium headlines per month
• A plan of $29 per month with access to 20 premium headlines per month
• A plan of $49 per month with access to 60 premium headlines per month

7. Copy.ai

This AI tool helps marketers to write copies identifying the pain points of specific customer segments. Such targeted copies help in engaging with potential clients and generating leads.

Pros

It Generates large amounts of text variations in a short span of time and offers a range of templates and layouts 

Cons

Copy.ai does not help in writing scripts for videos. The onboarding process consumes time.

Pricing

• Free version available for 2000 words per month for a user
• $36 per month for marketers (5 users) for unlimited words

8. Infogram

This data visualization tool helps in creating good-quality infographics, charts, reports, maps etc. With this tool marketers and businesses can represent data in the most engaging way to their audience.

Pros

Infogram is a dynamic platform that allows real-time updating. It is a user-friendly application and provides animated graphs with seamless integration with social media

Cons

No offline features. The free version does not allow an option to download

Pricing

• Free version available with 35+ chart types
• Premium plan with downloading options begin at $25 per month
• Plan for businesses begins at $79 per month
• Plans for larger teams begin at $179 for up to 3000 projects

Choosing the Right Tool

With multiple tools that are highly responsive and effective for social media content creation, it may be difficult to choose. But before choosing, you can compare the features and check if it aligns with your company goals and your requirements. Once this is done, you will be able to skyrocket your results.

With the right social media content creation tools, you will not just be able to curate apt content for your pages, but analyze daily performance of your posts and improvise on the data you receive daily from these tools. How cool is that? Apart from such enticing features, social media content creation tools saves you time and increases your productivity. Next time you create posts for your social media pages, try out these impeccable tools.

Also, if you need a social media management tool customized to your needs, you can check the social media templates that you can collaborate with your team by browsing Retable's free online spreadsheet template solutions.

Frequently Asked Questions

‍How to choose a social media tool?

Look out for these 6 factors while choosing a social media tool.

1. User - Experience
2. Features Offered
3. Analytics and reporting
4. Supported social media platforms
5. Customer support 
6. Team collaboration tools

What are the different kinds of social media content?

These 6 content types mentioned below will help in increasing brand awareness and sales of products and services.

1. Educational
2. Inspirational
3. Interactive
4. Promotional
5. Newsworthy
6. Entertaining

‍What social media platform do businesses use the most?

Best social media platform that work well for businesses (Depending on your business) are Facebook, Twitter, Instagram, TikTok, Pinterest and LinkedIn