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January 5, 2024
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Best free digital marketing certification courses to take in 2024

Are you interested in learning digital marketing skills but hesitant to spend money on expensive courses? Look no further! In this blog, we have curated a list of the best free digital marketing certification courses to take in 2024.

Arzu Özkan-  Digital Marketing Manager
Arzu Özkan
Head of Marketing

In today's digital age, staying ahead of the curve is essential for any marketing professional. The ever-changing landscape of the industry can be difficult to navigate, but taking marketing classes can help you stay on top of the latest trends and techniques. But traditional education can be costly, and that's where self-paced online courses come in. With a wide variety of options available, it can be tough to decide which course to take. Earning a certification in digital marketing can be a great way to improve your skills and advance your career. Not only does it demonstrate your expertise to employers, but it can also lead to higher earning potential. And with the rise of self-paced online courses, you can earn a certification without the need for costly traditional education.

Online marketing courses and certifications are an effective way to sharpen your skills and expand your knowledge. They provide a structured learning experience with the flexibility to learn at your own pace. With the right course, you can gain the knowledge and skills you need to succeed in the digital marketing field. With the wide variety of self-paced online courses available, it can be difficult to choose which one to take. But with a well-structured plan, you can gain the knowledge and skills you need to succeed in the digital marketing field.

From basic concepts like search engine optimization to advanced skills like website design and development, there are countless online courses available to help you acquire the knowledge you need to excel in your career. And the best part is, many of these courses are offered for free by reputable brands and organizations. One of the most popular free online marketing courses is Google Digital Garage, which offers a variety of digital marketing courses, including a certification in Digital Marketing. Other popular options include Hubspot Academy, Udemy, Coursera, and Alison. Each of these platforms offers a range of digital marketing courses that can help you acquire new skills and knowledge.

Whether you're looking to refresh your existing skills or learn something new, online marketing courses can help you acquire the knowledge you need for continued success in the industry. And with the many free options available, there's no excuse not to start learning today. Even if you've been in the marketing industry for several years, online marketing courses can still be of use. Whether you're interested in a refresher course or want to learn something new, online courses can help you acquire the skills needed for continued success. And with many reputable brands and organizations offering free courses, it's a great opportunity to start learning today.

Here, we listed the best free digital marketing certification courses to take in 2024! 👇🏻

Best free digital marketing certification courses in 2024

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Best Free Digital Marketing Certification Courses

  • Introduction to Online Spreadsheets

Category: Productivity

URL: simplilearn.com/learn-ms-excel-free-training-course-skillup

Creator: Simplilearn

Whether you are a marketing professional or working in a completely different department, there is a lot you need to learn about spreadsheets and they will be a big part of your life. If you are looking for an online course to improve your marketing skills, one of the training you should definitely take is Excel 101 training. In addition, it will be beneficial for you to take a look at other software in the popular Excel alternative category and gain basic skills about them. Online spreadsheets can help you with build online forms, creating content calendars or organizing an event. You can check Simplilearn's free Introduction to MS Excel course to start.

  • Affiliate Marketing for Beginners

Category: Affiliate Marketing

URL: udemy.com/course/free-affiliate-marketing-course-for-beginners/

Creator: Udemy

Affiliate marketing is a performance-based marketing technique where a business rewards affiliates for each customer brought in through their efforts. This course covers the basics of affiliate marketing, including how to choose a profitable niche, how to create a website, and how to promote products effectively. The course is offered by Udemy and is perfect for beginners who want to learn about affiliate marketing.

  • Content Marketing for B2B Enterprises

Category: Content Marketing

URL: udemy.com/course/b2b-content-marketing-training/

Creator: Udemy

Content marketing is the process of creating valuable content to attract and engage an audience. This course is specifically designed for B2B enterprises and covers topics such as identifying your target audience, creating a content marketing strategy, and measuring your results. The course is offered by Udemy and is perfect for individuals who are interested in B2B content marketing.

  • HubSpot Content Marketing Certification

Category: Content Marketing

URL: academy.hubspot.com/courses/content-marketing

Creator: Hubspot Academy

This course covers the fundamentals of content marketing, including how to create a content strategy, how to create high-quality content, and how to measure the results of your efforts. The course is offered by HubSpot Academy and is perfect for individuals who want to learn about content marketing and earn a certification.

  • Free Social Media Certification

Category: Social Media Marketing

URL: academy.hubspot.com/courses/social-media

Creator: Hubspot Academy

Social media marketing is the process of promoting products or services through social media platforms such as Facebook, Twitter, and Instagram. This course covers the basics of social media marketing, including how to create a social media strategy, how to measure the success of your campaigns, and how to use social media to engage with your audience. The course is offered by HubSpot Academy and is perfect for beginners who want to learn about social media marketing.

  • Semrush Content Marketing Toolkit Course

Category: Content Marketing

URL: semrush.com/academy/courses/content-marketing-toolkit-course/

Creator: Semrush

This course is designed to teach individuals how to create a successful content marketing campaign using Semrush. The course covers topics such as identifying your target audience, creating a content strategy, and measuring the results of your efforts. The course is perfect for individuals who want to learn how to use Semrush for content marketing.

  • Content Marketing Course

Category: Content Marketing

URL: academy.hubspot.com/courses/content-marketing

Creator: Hubspot Academy

This course covers the fundamentals of content marketing, including how to create a content strategy, how to create high-quality content, and how to measure the results of your efforts. The course is offered by HubSpot Academy and is perfect for individuals who want to learn about content marketing.

  • Viral Marketing and How to Craft Contagious Content

Category: Content Marketing

URL: coursera.org/learn/wharton-contagious-viral-marketing

Creator: Coursera

This course covers the principles of viral marketing and how to create content that is likely to go viral. The course is offered by Coursera and is perfect for individuals who want to learn about viral marketing and how to create content that is likely to be shared.

  • The Strategy of Content Marketing

Category: Content Marketing

URL: coursera.org/learn/content-marketing

Creator: Coursera

This course covers the fundamentals of content marketing, including how to create a content strategy, how to create high-quality content, and how to measure the results of your efforts. The course is offered by Coursera and is perfect for individuals who want to learn about content marketing and earn a certification.

  • How to Write Web Copy That Sells

Category: Content Marketing

URL: skillshare.com/classes/Copywriting-For-Beginners-How-To-Write-Web-Copy-That-Sells-Without-Being-Cheesy/

Creator: Skillshare

This course covers the basics of copywriting, including how to write web copy that is persuasive and engaging. The course is offered by Skillshare and is perfect for individuals who want to learn how to write effective web copy.

  • Copywriting 101: Crafting Your First Ad Campaign

Category: Copywriting

URL: skillshare.com/classes/Copywriting-101-Crafting-Your-First-Ad-Campaign/

Creator: Skillshare

This course covers the basics of copywriting, including how to create an effective ad campaign. The course is offered by Skillshare and is perfect for individuals who want to learn how to create effective ad campaigns.

  • Copywriting Quick Start: Top FREE Writing Tools & Hacks

Category: Copywriting

URL: udemy.com/course/copywritingquickstart/

Creator: Udemy

This course is packed with tips, tricks, and tools to help you elevate your writing and create compelling copy. The course is offered by Udemy and is perfect for individuals who want to learn copywriting.

  • Graphic Design Basics

Category: Design

URL: canva.com/designschool/courses/graphic-design-basics/?lesson=design-to-communicate

Creator: Canva

Canva's Graphic Design Basics course is an excellent starting point for anyone interested in learning about graphic design. This course covers the fundamentals of graphic design, including color theory, typography, and composition. You'll also learn how to use Canva, a popular online graphic design tool, to create your own designs.

  • Graphic Design Specialization

Category: Design

URL: coursera.org/specializations/graphic-design

Creator: Coursera

The Graphic Design Specialization course offered by Coursera covers a range of topics related to graphic design. This course includes five courses, each covering a different aspect of graphic design, including typography, color theory, and layout. By the end of this course, you'll have a solid understanding of the principles of graphic design and be able to create your own designs.

  • Photoshop 2021 Essential Training: The Basics

Category: Design

URL: linkedin.com/learning/photoshop-2021-essential-training-the-basics

Creator: LinkedIn Learning

Photoshop is one of the most popular tools used by graphic designers. In this course, offered by LinkedIn Learning, you'll learn the basics of using Photoshop 2021. You'll learn how to use the various tools and functions in Photoshop to edit and manipulate images.

  • InDesign Essential Training

Category: Design

URL: linkedin.com/learning/indesign-2022-essential-training

Creator: LinkedIn Learning

InDesign is another popular tool used by graphic designers. In this course, offered by LinkedIn Learning, you'll learn the basics of using InDesign 2022. You'll learn how to create layouts, add text and images, and work with master pages.

  • Internet Marketing

Category: Internet Marketing

URL: copyblogger.com/imfsp/

Creator: Copyblogger

Copyblogger's Internet Marketing for Smart People course is an excellent introduction to internet marketing. This course covers a range of topics, including content marketing, email marketing, and social media marketing. You'll learn how to create a comprehensive internet marketing strategy that will help you reach your target audience.

  • Digital Marketing Course

Category: Digital Marketing

URL: learndigital.withgoogle.com/digitalgarage/course/digital-marketing

Creator: Google

Google's Digital Marketing course covers a range of topics related to digital marketing. This course includes 26 modules, each covering a different aspect of digital marketing, including SEO, PPC, and social media marketing. By the end of this course, you'll have a solid understanding of digital marketing and be able to create your own digital marketing strategy.

  • Email Marketing Basics

Category: E-Mail Marketing

URL: learndigital.withgoogle.com/digitalgarage/course/promote-business-online/module/4/lesson/36

Creator: Google

Google's Email Marketing Basics course is an excellent introduction to email marketing. This course covers the fundamentals of email marketing, including how to create effective emails, how to build an email list, and how to measure the success of your email campaigns.

  • Email Marketing Made Easy for Beginners

Category: E-Mail Marketing

URL: udemy.com/course/email-marketing-made-easy-for-beginners/

Creator: Udemy

Email marketing can be intimidating for beginners, but this course, offered by Udemy, makes it easy to understand. You'll learn the basics of email marketing, including how to create effective emails, how to build an email list, and how to measure the success of your email campaigns.

  • Email Marketing Unlocked

Category: E-Mail Marketing

URL: neilpatel.com/training/email-marketing-unlocked/testing-tweaking/

Creator: Neil Patel

Email marketing expert Neil Patel's Email Marketing Unlocked course is an in-depth look at email marketing. This course covers a range of topics, including how to create effective emails, how to build an email list, and how to measure the success of your email campaigns.

  • HubSpot Email Marketing Certification

Category: E-Mail Marketing

URL: academy.hubspot.com/courses/email-marketing

Creator: Hubspot Academy

HubSpot's Email Marketing Certification course covers a range of topics related to email marketing. This course includes 12 lessons, each covering a different aspect of email marketing, including email deliverability, email design, and email automation.

  • Email Marketing Course

Category: E-Mail Marketing

URL: academy.sendinblue.com/course/email-marketing-course-english

Creator: Send in Blue

This course provides a comprehensive overview of email marketing, including how to build effective email campaigns and grow your email list. It's a great option for beginners who are looking to learn the basics of email marketing.

  • Event Marketing Strategist Certificate

Category: Event Marketing

URL: mpi.org/education/certificate-programs/event-marketing-strategist

Creator: Meeting Professional International

This course covers everything you need to know about event marketing, including how to plan and execute successful events. It's a great option for anyone looking to get into the event planning industry.

  • Successful Events: Event Planning, Marketing & Management

Category: Event Marketing

URL: udemy.com/course/event-marketing-how-to-create-a-successful-event-series/

Creator: Udemy

This course provides a comprehensive overview of event planning, marketing, and management, including how to plan and execute successful events. It's a great option for anyone looking to get into the event planning industry.

  • HubSpot Inbound Marketing Certification

Category: Inbound Marketing

URL: academy.hubspot.com/courses/inbound

Creator: Hubspot Academy

This course covers inbound marketing strategies and techniques, including how to attract, convert, and retain customers. It's a great option for marketers who are looking to improve their inbound marketing skills.

  • What Digital Advertising Is and How to Do It

Category: Online Advertising

URL: academy.hubspot.com/courses/digital-advertising-training

Creator: Hubspot Academy

This course covers the basics of digital advertising, including how to create effective digital ads and track their performance. It's a great option for beginners who are looking to learn the basics of digital advertising.

  • Digital Advertising Certification Course

Category: Online Advertising

URL: academy.hubspot.com/courses/digital-advertising

Creator: Hubspot Academy

This course covers the advanced techniques and strategies of digital advertising, including how to create effective ad campaigns across multiple channels. It's a great option for marketers who are looking to improve their digital advertising skills.

  • How to Build a Paid Media Strategy

Category: Online Advertising

URL: https://academy.hubspot.com/courses/paid-media

Creator: Hubspot Academy

This course covers the best practices for building a successful paid media strategy, including how to identify your target audience and create effective ad campaigns. It's a great option for marketers who are looking to improve their paid media skills.

  • PPC University

Category: Online Advertising

URL: www.wordstream.com/learn

Creator: Word Stream

This course covers the basics of pay-per-click (PPC) advertising, including how to create effective ad campaigns and track their performance. It's a great option for beginners who are looking to learn the basics of PPC advertising.

  • PPC Fundamentals

Category: Online Advertising

URL: semrush.com/academy/courses/ppc-fundamentals-course-with-joel-bondorowsky/

Creator: Semrush

This course covers the advanced techniques and strategies of PPC advertising, including how to create effective ad campaigns across multiple channels. It's a great option for marketers who are looking to improve their PPC advertising skills.

  • SEO Training Certification

Category: SEO Marketing

URL: academy.hubspot.com/courses/seo-training

Creator: Hubspot Academy

This course covers the basics of search engine optimization (SEO), including how to improve your website's ranking in search engine results pages. It's a great option for beginners who are looking to learn the basics of SEO.

  • SEO Training Course by Moz

Category: SEO Marketing

URL: www.udemy.com/course/whiteboard-seo/

Creator: Udemy

This course covers advanced SEO techniques and strategies, including how to optimize your website for search engines and improve your ranking in search engine results pages. It's a great option for marketers who are looking to improve their SEO skills.

  • SEO Specialization

Category: SEO Marketing

URL: coursera.org/specializations/seo

Creator: Coursera

This course covers the fundamentals of SEO, including how to optimize your website for search engines and improve your ranking in search engine results pages. It's a great option for beginners who are looking to learn the basics of SEO.

  • SEO Toolkit Course

Category: SEO Marketing

URL: semrush.com/academy/courses/seo-toolkit-course/

Creator: Semrush

This course covers advanced SEO techniques and strategies, including how to optimize your website for search engines and improve your ranking in search engine results pages. It's a great option for marketers who are looking to improve their SEO skills.

  • Online SEO Training

Category: SEO Marketing

URL: yoast.com/academy/

Creator: Yoast

This course covers the basics of SEO, including how to optimize your website for search engines and improve your ranking in search engine results pages. It's a great option for beginners who are looking to learn the basics of SEO.

  • Instagram Marketing Training Course

Category: Social Media Marketing

URL: academy.hubspot.com/courses/instagram-marketing

Creator: Hubspot Academy

This course is perfect for those who want to learn how to use Instagram as a marketing tool to grow their business. It covers the basics of Instagram marketing, including setting up an Instagram account, creating content, and using Instagram's various features to promote your brand. The course also includes tips on how to measure the success of your Instagram marketing efforts.

  • How to Use TikTok for Business

Category: Social Media Marketing

URL: udemy.com/course/how-to-use-tiktok-for-business/

Creator: Udemy

With the explosive growth of TikTok, it has become a crucial platform for businesses to reach a younger audience. This course teaches you how to create engaging TikTok content, use hashtags to increase your reach, and analyze your performance to improve your content strategy.

  • Diploma in Social Media Strategy

Category: Social Media Marketing

URL: alison.com

Creator: Alison

This course is ideal for those who want to learn how to develop a social media strategy for their business. It covers everything from identifying your target audience to creating compelling content and measuring your social media ROI.

  • Social Media Marketing Professional Certificate

Category: Social Media Marketing

URL: coursera.org/professional-certificates/facebook-social-media-marketing

Creator: Coursera

This professional certificate program covers the essentials of social media marketing, including creating a social media strategy, developing engaging content, and analyzing social media data to optimize your marketing efforts. It also includes hands-on projects to apply what you've learned.

  • Social Media Analytics

Category: Social Media Marketing

URL: academy.quintly.com/courses/free-social-media-analytics

Creator: Quintly

This course focuses on analyzing social media data to gain insights into your audience, measure the impact of your social media marketing, and optimize your social media strategy. It covers various tools and techniques for social media analytics.

  • Social Media Quickstarter

Category: Social Media Marketing

URL: constantcontact.com/blog/social-media-quickstarter/

Creator: Constant Contact

This course is designed for beginners and covers the basics of social media marketing, including creating social media profiles, developing content, and measuring your results.

  • Become a Social Media Marketer

Category: Social Media Marketing

URL: linkedin.com/learning/paths/become-a-social-media-marketer

Creator: LinkedIn Learning

This course covers the fundamental concepts of social media marketing, including creating a social media strategy, developing engaging content, and analyzing your performance to optimize your marketing efforts.

  • Video Marketing Course

Category: Video Marketing

URL: academy.hubspot.com/courses/video-marketing

Creator: Hubspot Academy

This course teaches you how to create effective video content to promote your brand. It covers the basics of video production, including equipment, lighting, and sound, as well as video distribution and analytics.

  • YouTube Ads Certification

Category: Video Marketing

URL: youtube.com/ads/

Creator: Youtube

This certification program covers everything you need to know about advertising on YouTube, including creating and optimizing video ads, targeting your audience, and measuring your results.

  • Learn HTML & CSS

Category: Web Development

URL: codecademy.com/learn/learn-html

Creator: Code Academy

These courses cover various programming languages and web development tools, including HTML, CSS, JavaScript, Ruby, and Python. They are designed for beginners and provide a hands-on learning experience through coding exercises and projects.

  • Make a Website

Category: Web Development

URL: codecademy.com/learn/make-a-website

Creator: Code Academy

This course is specifically designed for beginners and focuses on web development, covering programming languages and tools such as HTML, CSS, and JavaScript.

  • Learn Javascript

Category: Web Development

URL: codecademy.com/learn/introduction-to-javascript

Creator: Code Academy

This course teaches you the fundamentals of JavaScript, including variables, data types, and functions. You'll learn how to manipulate the Document Object Model (DOM) and build interactive web pages using JavaScript.

Learn Ruby:

  • Learn Ruby

Category: Web Development

URL: codecademy.com/learn/learn-ruby

Creator: Code Academy

This course covers the basics of Ruby programming, including syntax, control flow, and data structures. You'll also learn how to build web applications using Ruby on Rails, a popular web framework.

  • Learn Python 3

Category: Web Development

URL: codecademy.com/learn/learn-python-3

Creator: Code Academy

Codecademy's Learn Python 3 course is designed for beginners and covers the fundamentals of Python programming, including data types, control flow, and functions. You'll also learn how to work with modules and build your own Python applications.

  • Dash HTML, CSS, & Javascript Course

Category: Web Development

URL: dash.generalassemb.ly/

Creator: General Assembly

This course is ideal for beginners who want to learn how to build a website using HTML, CSS, and JavaScript. It provides a hands-on learning experience through coding exercises and projects.

Conclusion

In conclusion, the digital marketing landscape is constantly evolving and staying up-to-date on the latest trends and techniques is essential for success. In 2024, there are many free digital marketing certification courses available online that can help you acquire new skills and knowledge, and boost your career in the field. Self-paced online courses provide a cost-effective way to acquire new skills and knowledge while earning a certification can demonstrate your expertise to employers, and can lead to increased earning potential and career advancement. It's worth researching and selecting the course that best aligns with your personal and professional development objectives.

Hope it helps!

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